Thus, as the encoded content increases, the QR code becomes dense. And since a static QR code directly encodes the target content, it tends to be denser. For companies, absolutely! Performance tracking and campaign personalization are the pillars of any successful digital marketing campaign. This is also the case with dynamic QR codes. Note: To create dynamic QR codes, you will need to sign up for a 14-day free trial (no credit card required). Whether you operate a retail store, e-commerce, or any other type of business, dynamic QR codes are an effective marketing tool that provides people with a unique and more personalized experience and adds value to your business. A dynamic QR code is a QR code in which a short redirect URL is encoded. The information you want to communicate is not encoded in the QR code itself, like a static QR code. Instead, the information you want to communicate is on a website and a dynamic QR code redirects to that website. The best part? This redirect URL is subject to change.
Unlike a static QR code, the information in a dynamic QR code can change without the need for a new code. When evaluating a QR code against barcodes, this is one of the biggest attractions. Today, for example, you can direct your audience to video information about your goods or services. And over the next few weeks, you can update your dynamic QR codes and direct them to other video content with reviews of your people`s products or services. For example, you can put a QR code for the table tent menu on your restaurant`s dining table so that customers can easily scan QR codes with Android or iPhone, place an order, and pay through the digital menu. Static QR codes are free, while dynamic QR codes only cost $5 per month. Static QR codes always redirect to the same URL, that is, they can no longer be modified after they are created. However, with a dynamic QR code, you can change the destination URL at any time.
Log in to the Beaconstac dashboard to monitor the performance of your dynamic QR codes. You can cut and cut scans by device, location, and campaign. Give your QR code a central place in your product packaging so your customers notice it immediately. QRTIGER QR Code Generator also has an integration with Google Analytics, when you integrate your QR code generator into your Google Analytics, you can see the scans of your QR codes as well as the behavior of your users, making it an all-in-one view. When you convert your Wi-Fi to a QR code, your customers or guests can easily connect to your Wi-Fi. You can scan the QR code and be connected to the internet immediately. This type of QR code is static and you can create it for free. Brands like Cocokind and Lush want to engage their millennial audience by sharing their sustainability story.
But these stories are evolving. The latest and greatest sustainability standards set new standards every month or quarter. However, it is absolutely impossible to change the QR code on the product packaging every month. Dynamic QR codes are very useful here. You can use the 10:1 QR distance to size ratio as a general rule while setting the size of your dynamic QR code. For example, for a QR code on the product packaging/business cards, the typical scanning distance is 10-15 cm, so your code should be at least 1-1.5 cm * 1-1.5 cm. Therefore, not only can you increase your customers` loyalty and use their experience with a dynamic QR code for your brand, but you can also save a large portion of your expenses in the long run! Static QR codes are useful in situations where the QR code does not need to be updated (for example, for one-off marketing campaigns). For example, if a person scans in Japan, they will be redirected to a Japanese website, or if they scan from America, they will be redirected to an English web page. You can also read this press release about the multi-URL QR code.
Dynamic QR codes are inherently modifiable because they follow a redirection mechanism, unlike static QR codes where information is directly encoded. These QR codes are preferred over static codes because they offer QR scan tracking, online retargeting on Google and Facebook, and are faster to scan. It is now easy to generate a dynamic QR code with online QR code generators.